Three engineers and one engine.
Three senior engineers who have built software together since 2022. We made an AI-native development engine for our own products, refined it in production, and now use it for client work.
- Team
- 3 co-founders, all senior engineers
- Building together since
- 2022
- Based in
- Netherlands & Switzerland
- Own products
- Board Game Genie and dubcircus, plus 30+ internal lab projects
- Named clients
- Equip Sport, WasteFlow
- Contact
- [email protected]
Who you work with.
We're based in the Netherlands and Switzerland and keep the team small on purpose: three senior people who build, review, and answer for everything that ships.
More than fifteen years in engineering and product. EPFL microengineering (BSc and MSc, master thesis at Stanford). Co-founded Kookiiz.com (selected for Swiss Venture lab), product manager at Richemont in Geneva, then a decade of software engineering in Vancouver and Lausanne: Lendesk, platform engineering lead at Wiivv, senior backend engineer at motion-analysis company Gait Up. Head of Technology at Equip Sport since 2021, running the platform behind 500+ stations. Technical advisor to WasteFlow.
LinkedIn
Twelve years building production web systems. MSc Software Engineering (University of Amsterdam). Eight years at Voormedia delivering client web applications end to end, from architecture through long-term support. Founding engineer at Equip Sport since 2022: co-led the rewrite from proof of concept to production platform (React Native app, backend services, cloud infrastructure), with a focus on security, privacy, and scalability.
LinkedIn
Ten years shipping software for clients. Six years at Voormedia as software engineer and technical consultant on dozens of client projects. Senior software engineer at Equip Sport since 2022, focused on mobile applications and software infrastructure. Introduced the AI and agentic workflows behind our case studies, and took Board Game Genie from zero to launch. Builds AI into products people use.
LinkedInForged in production.
Edwin and Evert spent a combined fourteen years at Dutch agency Voormedia, shipping client applications end to end. Andrea went from EPFL microengineering and Richemont to a decade of engineering across Vancouver and Lausanne. The three of us met at Equip Sport, where we rebuilt its platform from proof of concept to production.
Along the way we settled on a way of working: AI agents do most of the implementation inside a structure we control, and senior engineers make the decisions that matter. It gets production software out in weeks instead of quarters, and we trust it enough to run our own products on it. Holy Moly is that engine, run for clients.
Andrea co-founds Kookiiz, then works at Richemont and spends a decade in engineering in Vancouver and Lausanne.
Edwin and Evert join Dutch agency Voormedia and spend years delivering client projects end to end.
The three of us meet at Equip Sport and rebuild the platform from proof of concept to production.
Our AI systems go into production, with agents running daily operations. The case studies cover them.
We open the engine to clients as Holy Moly: agents, pipeline, and senior review.
The engine is the product.
Every project runs on the engine we built for ourselves. It takes an idea to a deployed, production-shaped application in minutes, on a foundation hardened across 30+ projects, and the AI agents inside it build faster than a traditional team can. Senior engineers drive it, review every pull request, and own every decision that ships.
See how it works →